Portfolio roll-up
Portfolio performance
Revenue
$9,346,299
6.7%18,333 orders · AOV $510
Contribution after acquisition
$3,631,592
39% gross margin − $48,399 media
LTV : CAC
4.86x
CAC $40 · LTV $195
Repeat purchase rate
59.5%
7% of orders are new customers
Blended ROAS
13.76x
5.2%$48,399 media investment
Subscription revenue
$264,100
5.8%40% of revenue · 5,711 active
Site conversion rate
3.32%
104.4K sessions
Wholesale enquiries
168
Cost per lead $36
Revenue and media investment
21 Sept 2026 to 18 Oct 2026 · Group
New customers
21 Sept 2026 to 18 Oct 2026 · first-time buyers
Group portfolio
One measurement framework, three businesses at three stages of maturity.
Where revenue comes from
Channel contribution for Group, 21 Sept 2026 to 18 Oct 2026
Meta Ads
Prospecting + retargeting
$40,462
2.20x ROAS
Google Search & Shopping
Brand + non-brand
$80,149
4.60x ROAS
Organic search
Under-built - see SEO gap
$27,104
11.20x ROAS
Email & SMS
Klaviyo lifecycle flows
$28,459
9.80x ROAS
Creator & affiliate
Whitelisted creator ads
$9,583
2.20x ROAS
Direct & referral
Repeat and word of mouth
$17,714
6.10x ROAS
Top SKUs by contribution
Subscription share is the leading indicator of lifetime value


