Portfolio roll-up
Portfolio performance
Revenue
$10,003,307
1.8%23,448 orders · AOV $427
Contribution after acquisition
$3,741,139
39% gross margin − $163,473 media
LTV : CAC
8.76x
CAC $31 · LTV $272
Repeat purchase rate
57.1%
22% of orders are new customers
Blended ROAS
7.35x
6.7%$163,473 media investment
Subscription revenue
$325,702
2.0%27% of revenue · 3,679 active
Site conversion rate
3.64%
380.2K sessions
Wholesale enquiries
168
Cost per lead $97
Revenue and media investment
25 Jul 2026 to 21 Aug 2026 · Group
New customers
25 Jul 2026 to 21 Aug 2026 · first-time buyers
Group portfolio
One measurement framework, three businesses at three stages of maturity.
| Business | Revenue | Share | Media | ROAS | CAC | LTV:CAC | Contribution |
|---|---|---|---|---|---|---|---|
 Seven Miles Consumer Coffee Division | $3,564,967 | 36% | $76,148 | 7.49x | $31 | 3.64x | $1,421,138 |
 Padre Consumer Coffee Division | $1,819,092 | 18% | $63,069 | 6.35x | $28 | 3.71x | $773,714 |
 ABC Business-to-Business Division | $4,619,248 | 46% | $24,257 | 9.52x | $48 | 9.26x | $1,546,287 |
Where revenue comes from
Channel contribution for Group, 25 Jul 2026 to 21 Aug 2026
Meta Ads
Prospecting + retargeting
$199,111
2.90x ROAS
Google Search & Shopping
Brand + non-brand
$194,206
4.40x ROAS
Organic search
Under-built - see SEO gap
$91,545
11.20x ROAS
Email & SMS
Klaviyo lifecycle flows
$96,122
9.80x ROAS
Creator & affiliate
Whitelisted creator ads
$43,157
2.20x ROAS
Direct & referral
Repeat and word of mouth
$79,775
6.10x ROAS
Top SKUs by contribution
Subscription share is the leading indicator of lifetime value
| SKU | Revenue | Sub share | Margin |
|---|---|---|---|
| House blend 1kg | $2,174,216 | 13% | 66% |
| Single origin - Huila 250g | $2,005,155 | 29% | 61% |
| Subscription - fortnightly 500g | $1,779,756 | 44% | 69% |
| Decaf Swiss Water 1kg | $1,296,459 | 25% | 58% |
| Filter roast trio pack | $902,134 | 12% | 63% |