The Origin Point Coffee Group

Portfolio roll-up

Portfolio performance

Revenue

$9,346,299

6.7%18,333 orders · AOV $510
Contribution after acquisition

$3,631,592

39% gross margin − $48,399 media
LTV : CAC

4.86x

CAC $40 · LTV $195
Repeat purchase rate

59.5%

7% of orders are new customers
Blended ROAS

13.76x

5.2%$48,399 media investment
Subscription revenue

$264,100

5.8%40% of revenue · 5,711 active
Site conversion rate

3.32%

104.4K sessions
Wholesale enquiries

168

Cost per lead $36

Revenue and media investment

21 Sept 2026 to 18 Oct 2026 · Group

New customers

21 Sept 2026 to 18 Oct 2026 · first-time buyers

Group portfolio

One measurement framework, three businesses at three stages of maturity.

BusinessRevenueShareMediaROASCACLTV:CACContribution
Seven Miles Coffee Roasters
Seven Miles
Consumer Coffee Division
$3,627,16539%$20,96515.66x$265.51x$1,502,444
Padre Coffee
Padre
Consumer Coffee Division
$1,767,29919%$16,3179.80x$503.34x$796,640
Australian Beverage Corporation
ABC
Business-to-Business Division
$3,951,83542%$11,11716.00x$1675.87x$1,332,507

Where revenue comes from

Channel contribution for Group, 21 Sept 2026 to 18 Oct 2026

Meta Ads

Prospecting + retargeting

$40,462

2.20x ROAS

Google Search & Shopping

Brand + non-brand

$80,149

4.60x ROAS

Organic search

Under-built - see SEO gap

$27,104

11.20x ROAS

Email & SMS

Klaviyo lifecycle flows

$28,459

9.80x ROAS

Creator & affiliate

Whitelisted creator ads

$9,583

2.20x ROAS

Direct & referral

Repeat and word of mouth

$17,714

6.10x ROAS

Top SKUs by contribution

Subscription share is the leading indicator of lifetime value

SKURevenueSub shareMargin
House blend 1kg$2,031,41613%66%
Single origin - Huila 250g$1,873,45829%61%
Subscription - fortnightly 500g$1,662,86444%69%
Decaf Swiss Water 1kg$1,211,30925%58%
Filter roast trio pack$842,88312%63%