Merchandising

Catalogue and site

What Group sells, what each line earns, what is in stock, and where the site loses the sale between landing and payment.

Business

Period

Revenue

$9,346,299

6.7%18,333 orders

Average order value

$510

1.0%Online basket $150

Site conversion

3.32%

104.4K sessions · weakest step added to cart

Revenue at risk on stock

$60,676

1 lines under 2.5 weeks cover

Category performance

21 Sept 2026 to 18 Oct 2026

Category	Revenue	Units	Margin	Growth
Coffee beans - core range	$3,925,446	26.2K	64%	+9.4%
Subscriptions	$2,243,112	15K	69%	+22.8%
Single origin and limited lots	$1,308,482	8.7K	61%	+16.2%
Brewing equipment	$841,167	5.6K	38%	-4.6%
Merchandise and gifting	$560,778	3.7K	54%	+31.4%
Wholesale sample packs	$467,315	3.1K	41%	+4.1%

Revenue, repeat behaviour and margin by SKU

SKU	Revenue	Units	Subscription	Repeat	Margin
House blend 1kg	$2,031,416	13.6K	13%	25%	66%
Single origin - Huila 250g	$1,873,458	12.5K	29%	39%	61%
Subscription - fortnightly 500g	$1,662,864	11.1K	44%	52%	69%
Decaf Swiss Water 1kg	$1,211,309	8.1K	25%	35%	58%
Filter roast trio pack	$842,883	5.6K	12%	24%	63%

Weeks of cover at current velocity, and revenue exposed if a line goes out of stock

Line	On hand	Weeks cover	Sell-through	Revenue at risk	Status
House blend 1kg	18,763	12.0	81%	-	Overstocked
Single origin - Huila 250g	4,344	3.2	43%	-	Healthy
Subscription - fortnightly 500g	5,633	4.8	50%	-	Healthy
Decaf Swiss Water 1kg	10,701	11.0	77%	-	Overstocked
Filter roast trio pack	1,639	2.1	38%	$60,676	Low cover
Cold brew concentrate	6,087	10.4	74%	-	Overstocked

Step conversion against category benchmark

Sessions104.4K

Product viewed64.7K

62.0% step conversion · 39.7K lost here · benchmark 64.0% of sessions

Added to cart15.5K

23.9% step conversion · 49.3K lost here · benchmark 17.0% of sessions

Checkout started8.2K

53.4% step conversion · 7.2K lost here · benchmark 9.5% of sessions

Payment details added5.4K

65.8% step conversion · 2.8K lost here · benchmark 6.2% of sessions

Purchase3.5K

63.8% step conversion · 2K lost here · benchmark 3.9% of sessions

Core Web Vitals by surface, with the conversion rate each surface delivers

Surface	LCP	CLS	INP	Bounce	CVR
Home - mobile	3.4s	0.11	248ms	41.2%	2.72%
Collection - mobile	3.9s	0.14	286ms	46.8%	2.46%
Product - mobile	2.9s	0.06	204ms	32.4%	4.38%
Cart - mobile	2.2s	0.03	168ms	18.6%	10.29%
Home - desktop	1.9s	0.04	132ms	34.1%	3.92%
Product - desktop	1.6s	0.02	118ms	26.9%	5.44%

Clicks, position and conversions from Search Console

Query	Clicks	Impressions	CTR	Position	Conv.
group coffee	9.1K	28.9K	31.4%	1.2	481
coffee beans online	4.5K	146.2K	3.1%	8.4	105
coffee subscription	3.9K	176.5K	2.2%	11.2	90
single origin beans	3.6K	80.9K	4.4%	6.8	83
espresso beans 1kg	2.9K	85.7K	3.4%	9.1	68
wholesale coffee supplier	2.6K	184.9K	1.4%	14.6	60
office coffee machine	2.3K	251.7K	0.9%	18.3	53
decaf coffee beans	1.9K	51.1K	3.8%	7.4	45
filter coffee beans	1.6K	89.9K	1.8%	12.9	38