Paid media

Media detail

Every paid cut for Group in one place: platform, campaign, placement, audience, device, region and day-part. Averages are directional - the breakdown effect means a segment can look expensive and still be additive, so treat each read as a hypothesis to test.

Working media

$163,473

8.7%9.9M impressions · 151.3K clicks

Blended CAC

$31

5.9%5.3K new customers

Online ROAS

7.35x

6.7%Online revenue over working media

Average CPM / CPC

$20.52 / $1.08

1.53% blended CTR

Platform performance

25 Jul 2026 to 21 Aug 2026 · attribution windows differ by platform, so platform-reported conversions will not sum to Shopify

Platform	Spend	Share	Impr.	CTR	CPM	CPC	Conv.	CPA	ROAS	WoW
Meta Ads Prospecting + retargeting · 7-day click / 1-day view	$67,090	43%	4.7M	1.34%	$14.20	$1.06	1.9K	$34	4.81x	+15.2%
Google Search Brand + non-brand · Data-driven, 30-day	$26,333	17%	619.6K	5.80%	$42.50	$0.73	2.4K	$11	15.38x	+14.2%
Google Shopping Product listing · Data-driven, 30-day	$22,149	14%	826.5K	1.12%	$26.80	$2.39	342	$65	2.25x	-14.8%
Google Performance Max Full-funnel · Data-driven, 30-day	$15,945	10%	1.3M	0.94%	$12.60	$1.34	325	$49	2.92x	+13.4%
TikTok Ads Reach + creator · 7-day click / 1-day view	$10,273	7%	1.2M	1.02%	$8.40	$0.82	183	$56	2.62x	+15.8%
Microsoft Ads Search coverage · 30-day click	$7,321	5%	342.1K	3.10%	$21.40	$0.69	518	$14	11.75x	-14.8%
Pinterest Consideration · 30-day click	$6,375	4%	897.9K	0.86%	$7.10	$0.83	142	$45	3.56x	-3.2%
LinkedIn Enterprise lead gen · 30-day click	$745	0%	10.9K	0.62%	$68.40	$11.03	3	$265	0.63x	-10.7%

Campaign detail

Sorted by spend. Campaigns in learning are early signals only - avoid structural changes until they exit.

Campaign	Status	Spend	Results	Cost per result	ROAS	Frequency	WoW
Group \| Prospecting \| Broad Meta Ads · Sales	Active	$50,225	1.4K	$36	7.08x	1.6	+15.6%
Group \| Subscription acquisition Meta Ads · Sales	Active	$30,980	1K	$30	7.48x	2.3	+4.9%
Group \| Retargeting \| 30-day Meta Ads · Sales	Active	$19,528	458	$43	5.20x	3.2	+0.7%
Group \| Brand search Google Search · Sales	Learning	$13,879	612	$23	8.33x	2.9	-10.3%
Group \| Shopping \| Core range Google Shopping · Sales	Active	$12,600	493	$26	7.53x	3.7	-7.1%
Group \| Non-brand beans Google Search · Sales	Active	$11,441	389	$29	6.30x	2.2	-5.4%
Group \| Performance Max Google Performance Max · Sales	Active	$8,734	198	$44	5.80x	4.0	-9.3%
Group \| Creator whitelisting TikTok Ads · Sales	Active	$8,696	395	$22	9.34x	2.0	-7.0%
Group \| Wholesale enquiries Meta Ads · Leads	Limited	$7,391	152	$49	3.85x	3.6	-9.6%

Age and gender

Accounts Center accounts, not individuals

25-34 female

$25

20% spend · 23% conv · 9.70x · 1.3K conv

35-44 female

$22

17% spend · 22% conv · 9.11x · 1.2K conv

35-44 male

$30

15% spend · 15% conv · 7.50x · 848 conv

25-34 male

$33

15% spend · 13% conv · 7.06x · 740 conv

45-54 female

$27

11% spend · 12% conv · 8.16x · 673 conv

45-54 male

$38

10% spend · 8% conv · 6.47x · 451 conv

18-24 allspend ahead of conversions

$54

7% spend · 4% conv · 3.97x · 214 conv

High reach, low basket

55+ allspend ahead of conversions

$41

5% spend · 3% conv · 6.03x · 196 conv

Hypothesis: shift a test budget from 18-24 all toward 35-44 female, where cost per conversion runs $22 against $54. Validate with a holdout before any exclusion - averages alone do not prove incrementality.

Placement

Where the impression served

Instagram Reels

$26

22% spend · 23% conv · 8.53x · 1.4K conv

Facebook Feed

$27

20% spend · 21% conv · 7.94x · 1.2K conv

Instagram Feed

$25

16% spend · 18% conv · 8.89x · 1.1K conv

Google Search results

$23

15% spend · 18% conv · 9.85x · 1.1K conv

Instagram Storiesspend ahead of conversions

$39

10% spend · 7% conv · 6.39x · 419 conv

Shopping / PLA

$28

8% spend · 8% conv · 7.50x · 497 conv

Audience Networkspend ahead of conversions

$62

5% spend · 2% conv · 3.53x · 143 conv

Low view quality

YouTube in-feedspend ahead of conversions

$48

4% spend · 2% conv · 4.85x · 133 conv

Hypothesis: shift a test budget from Audience Network toward Google Search results, where cost per conversion runs $23 against $62. Validate with a holdout before any exclusion - averages alone do not prove incrementality.

Device and platform

iOS conversions are understated post-ATT

iPhone

$37

44% spend · 37% conv · 6.76x · 1.9K conv

ATT attribution gap likely understates

Android mobile

$31

25% spend · 26% conv · 7.72x · 1.3K conv

Desktop

$24

21% spend · 28% conv · 10.14x · 1.4K conv

Highest basket size

Tablet

$35

9% spend · 8% conv · 5.73x · 414 conv

Hypothesis: shift a test budget from iPhone toward Desktop, where cost per conversion runs $24 against $37. Validate with a holdout before any exclusion - averages alone do not prove incrementality.

Region

Australian states and territories

New South Wales

$29

31% spend · 33% conv · 8.38x · 1.8K conv

Victoria

$29

29% spend · 31% conv · 8.75x · 1.6K conv

Queensland

$32

16% spend · 16% conv · 7.20x · 840 conv

Western Australia

$40

9% spend · 7% conv · 6.32x · 385 conv

South Australia

$31

8% spend · 8% conv · 6.69x · 412 conv

ACT

$30

3% spend · 3% conv · 7.94x · 163 conv

Tasmaniaspend ahead of conversions

$46

2% spend · 1% conv · 5.44x · 78 conv

NTspend ahead of conversions

$53

2% spend · 1% conv · 4.48x · 57 conv

Hypothesis: shift a test budget from NT toward Victoria, where cost per conversion runs $29 against $53. Validate with a holdout before any exclusion - averages alone do not prove incrementality.

Day of week

Day-parting hypothesis input

Thursday

$29

16% spend · 16% conv · 7.64x · 910 conv

Wednesday

$32

15% spend · 14% conv · 7.20x · 789 conv

Tuesday

$30

15% spend · 14% conv · 7.50x · 820 conv

Friday

$32

14% spend · 13% conv · 6.91x · 739 conv

Sunday

$27

14% spend · 15% conv · 8.97x · 835 conv

Monday

$30

13% spend · 13% conv · 7.79x · 749 conv

Saturday

$27

13% spend · 15% conv · 8.67x · 823 conv

Hypothesis: shift a test budget from Friday toward Sunday, where cost per conversion runs $27 against $32. Validate with a holdout before any exclusion - averages alone do not prove incrementality.

Hour of day

Four-hour bands, AEST

16:00 - 20:00

$27

23% spend · 25% conv · 8.53x · 1.4K conv

08:00 - 12:00

$27

21% spend · 23% conv · 8.23x · 1.3K conv

12:00 - 16:00

$32

19% spend · 17% conv · 7.20x · 984 conv

20:00 - 24:00

$32

18% spend · 16% conv · 7.94x · 911 conv

04:00 - 08:00

$23

13% spend · 16% conv · 9.11x · 946 conv

Morning coffee ritual

00:00 - 04:00spend ahead of conversions

$57

5% spend · 3% conv · 3.82x · 155 conv

Hypothesis: shift a test budget from 00:00 - 04:00 toward 04:00 - 08:00, where cost per conversion runs $23 against $57. Validate with a holdout before any exclusion - averages alone do not prove incrementality.