Paid channel

Creator and affiliate

Whitelisted creator ads plus commission-based partners Figures cover Group for 21 Sept 2026 to 18 Oct 2026, last-click unless a column says otherwise.

Business

Period

Revenue

$7,992

8.4%1.2% of online revenue

Media cost

$1,598

3.1%5.00x return on spend

Orders

8.4%$147 average order

New customers

72% of channel orders, $41 CAC

Revenue and cost

Daily trading, 21 Sept 2026 to 18 Oct 2026

Efficiency

Return on the cost the channel carries

Delivery health

The channel-native measures that explain the result

Measure	Now	Target	Read
Revenue share Contribution to online revenue in the period	1.2%	Growing	On track
Return on cost Revenue over the cost the channel carries	5.00x	Over 3.5x	On track
New customer share How much of the channel is acquisition	72%	Over 50%	On track
Conversion rate Sessions to orders for traffic this channel sends	2.99%	Over 2.0%	On track

Native metrics

Straight from the platform

Active partners

Commission rate

10.5%

Top 5 partner share

58%

Content pieces live

Share of paid revenue: 5.3% across 7 channels. Week on week revenue +5.0%.

Campaigns

Where the budget actually sits inside the channel

Campaign	Objective	Cost	Revenue	Return	Orders	Cost per order	CTR	CVR	WoW	Read
Always on	Revenue	$833	$3,402	4.08x	25	$34	0.82%	3.67%	-21.4%	On track
Seasonal push	Revenue	$477	$2,329	4.88x	18	$27	1.08%	3.09%	+7.4%	On track
New range launch	Awareness	$245	$1,237	5.05x	8	$29	0.75%	3.43%	-14.0%	On track
Win back	Retention	$197	$825	4.19x	5	$36	1.61%	3.45%	+16.3%	On track

Where the revenue sits

The split that decides where the next dollar goes

Segment	Detail	Cost	Revenue	Share	Return	New customer share	Read
Coffee beans	Core range	$732	$3,138	42.4%	4.28x	92%	On track
Subscription	Recurring	$515	$2,410	30.5%	4.68x	61%	On track
Equipment	Considered purchase	$313	$1,309	16.9%	4.18x	59%	On track
Gifting	Seasonal	$136	$785	10.2%	5.75x	59%	On track

Assets in market

What is carrying the channel, and what is fatiguing

Asset	Format	Cost	Revenue	Return	CTR	Hook rate	Frequency	Days live	Read
Origin story	Video	$591	$4,001	6.77x	1.00%	31%	0.9	53	On track
Roast range	Static	$461	$2,545	5.52x	1.60%	25%	3.1	44	Watch
Subscription offer	Static	$360	$1,665	4.63x	1.74%	19%	2.1	19	On track

On-site funnel

What the channel sends, and where it leaks

Sessions1,823

Visits the channel sent in the period

Product views884 · 48.5%

Landing page relevance to the promise made in the ad

Add to cart277 · 31.3%

Range, price and availability doing their job

Checkout started167 · 60.4%

Shipping thresholds and payment options

Orders54 · 32.6%

Checkout completion, the cheapest revenue in the business

Devices

Device	Sessions	CVR	Revenue
Mobile	1,239	2.45%	$4,457
Desktop	437	4.63%	$2,973
Tablet	146	3.14%	$671

States

State	Sessions	CVR	Revenue
New South Wales	590	3.11%	$2,689
Victoria	517	3.23%	$2,448
Queensland	331	2.81%	$1,363
Western Australia	193	2.69%	$761
South Australia	121	2.75%	$489
Other states and territories	68	2.57%	$257

What we would do next

Ranked by the value at stake, not by effort

Ongoing · Contribution

Hold the current position

Creator and affiliate is returning 5.0x on the cost it carries. Keep the budget flat and re-read after the next incrementality test.