Paid channel

Retail media and marketplace

Amazon, Woolworths and Coles onsite media plus marketplace sales Figures cover Group for 21 Sept 2026 to 18 Oct 2026, last-click unless a column says otherwise.

Business

Period

Revenue

$5,328

9.0%0.8% of online revenue

Media cost

$959

0.6%5.56x return on spend

Orders

9.0%$117 average order

New customers

66% of channel orders, $32 CAC

Revenue and cost

Daily trading, 21 Sept 2026 to 18 Oct 2026

Efficiency

Return on the cost the channel carries

Delivery health

The channel-native measures that explain the result

Measure	Now	Target	Read
Revenue share Contribution to online revenue in the period	0.8%	Growing	On track
Return on cost Revenue over the cost the channel carries	5.56x	Over 3.5x	On track
New customer share How much of the channel is acquisition	66%	Over 50%	On track
Conversion rate Sessions to orders for traffic this channel sends	3.65%	Over 2.0%	On track

Native metrics

Straight from the platform

Feed coverage

81%

Out of stock lines

Price competitiveness

70%

Avg CPC

$1.14

Share of paid revenue: 3.5% across 7 channels. Week on week revenue -13.6%.

Campaigns

Where the budget actually sits inside the channel

Campaign	Objective	Cost	Revenue	Return	Orders	Cost per order	CTR	CVR	WoW	Read
Always on	Revenue	$439	$2,485	5.66x	23	$19	1.46%	2.59%	-11.0%	On track
Seasonal push	Revenue	$307	$1,533	4.99x	13	$24	1.43%	4.55%	+21.3%	On track
New range launch	Awareness	$155	$941	6.07x	9	$17	1.46%	4.59%	-3.6%	On track
Win back	Retention	$106	$560	5.26x	5	$21	1.69%	3.73%	+2.3%	On track

Where the revenue sits

The split that decides where the next dollar goes

Segment	Detail	Cost	Revenue	Share	Return	New customer share	Read
Coffee beans	Core range	$474	$2,340	42.4%	4.94x	74%	On track
Subscription	Recurring	$239	$1,617	30.5%	6.76x	58%	On track
Equipment	Considered purchase	$157	$968	16.9%	6.17x	80%	On track
Gifting	Seasonal	$111	$553	10.2%	4.97x	79%	On track

Assets in market

What is carrying the channel, and what is fatiguing

Asset	Format	Cost	Revenue	Return	CTR	Hook rate	Frequency	Days live	Read
Origin story	Video	$507	$2,151	4.24x	1.44%	27%	3.1	43	Watch
Roast range	Static	$286	$1,884	6.60x	1.42%	15%	1.7	73	Watch
Subscription offer	Static	$245	$1,258	5.13x	1.41%	26%	3.0	41	Watch

On-site funnel

What the channel sends, and where it leaks

Sessions1,249

Visits the channel sent in the period

Product views603 · 48.3%

Landing page relevance to the promise made in the ad

Add to cart154 · 25.5%

Range, price and availability doing their job

Checkout started94 · 61.2%

Shipping thresholds and payment options

Orders46 · 48.4%

Checkout completion, the cheapest revenue in the business

Devices

Device	Sessions	CVR	Revenue
Mobile	849	2.99%	$2,971
Desktop	300	5.66%	$1,982
Tablet	100	3.83%	$448

States

State	Sessions	CVR	Revenue
New South Wales	401	3.80%	$1,780
Victoria	360	3.94%	$1,657
Queensland	224	3.43%	$897
Western Australia	126	3.28%	$484
South Australia	81	3.36%	$318
Other states and territories	48	3.14%	$176

What we would do next

Ranked by the value at stake, not by effort

Ongoing · Contribution

Hold the current position

Retail media and marketplace is returning 5.6x on the cost it carries. Keep the budget flat and re-read after the next incrementality test.