Paid channel
Performance Max
Blends brand and shopping inventory, so read it alongside search Figures cover Group for 25 Jul 2026 to 21 Aug 2026, last-click unless a column says otherwise.
$60,078
$20,426
409
237
Revenue and cost
Daily trading, 25 Jul 2026 to 21 Aug 2026
Efficiency
Return on the cost the channel carries
Delivery health
The channel-native measures that explain the result
| Measure | Now | Target | Read |
|---|---|---|---|
Average CPC Blended across brand and non-brand | $0.86 | Under $1.60 | On track |
Search impression share Head room available before creative or bid changes | 49% | Over 70% | Off track |
Brand traffic inside PMax Brand cannibalisation is the main risk in this channel | 38% | Under 25% | Off track |
New customer share Use the new customer acquisition goal to keep this honest | 58% | Over 55% | On track |
Native metrics
Straight from the platform
Impression share
64%
Lost to budget
16%
Avg CPC
$1.28
Brand share of spend
36%
Campaigns
Where the budget actually sits inside the channel
| Campaign | Objective | Cost | Revenue | Return | Orders | Cost per order | CTR | CVR | WoW | Read |
|---|---|---|---|---|---|---|---|---|---|---|
PMax - core range | Revenue | $10,794 | $31,122 | 2.88x | 224 | $48 | 0.69% | 4.75% | +6.7% | Watch |
PMax - subscription | Acquisition | $5,057 | $16,676 | 3.30x | 111 | $46 | 1.25% | 4.09% | -7.9% | Watch |
PMax - equipment | Revenue | $3,431 | $10,856 | 3.16x | 69 | $50 | 1.04% | 5.50% | +1.7% | Watch |
Asset groups and inventory
PMax blends brand, shopping and display, so read it alongside search
| Segment | Detail | Cost | Revenue | Share | Return | New customer share | Read |
|---|---|---|---|---|---|---|---|
| Shopping inventory | Overlaps Google Shopping | $9,036 | $29,834 | 47.6% | 3.30x | 67% | Watch |
| Search inventory | Overlaps brand terms | $5,483 | $14,983 | 26.7% | 2.73x | 47% | Off track |
| YouTube and display | Prospecting | $2,835 | $9,004 | 16.2% | 3.18x | 45% | Watch |
| Discover and Gmail | Prospecting | $1,810 | $5,908 | 9.5% | 3.26x | 72% | Watch |
Asset groups
What is carrying the channel, and what is fatiguing
| Asset | Format | Cost | Revenue | Return | CTR | Hook rate | Frequency | Days live | Read |
|---|---|---|---|---|---|---|---|---|---|
| Core range asset group | Mixed | $11,518 | $29,735 | 2.58x | 1.81% | 20% | 2.5 | 27 | Off track |
| Subscription asset group | Mixed | $7,358 | $19,063 | 2.59x | 1.17% | 17% | 2.3 | 26 | Off track |
| Equipment asset group | Mixed | $3,769 | $12,314 | 3.27x | 1.40% | 34% | 1.7 | 72 | Watch |
On-site funnel
What the channel sends, and where it leaks
Visits the channel sent in the period
Landing page relevance to the promise made in the ad
Range, price and availability doing their job
Shipping thresholds and payment options
Checkout completion, the cheapest revenue in the business
Devices
| Device | Sessions | CVR | Revenue |
|---|---|---|---|
| Mobile | 6,365 | 3.58% | $33,499 |
| Desktop | 2,246 | 6.77% | $22,349 |
| Tablet | 749 | 4.58% | $5,047 |
States
| State | Sessions | CVR | Revenue |
|---|---|---|---|
| New South Wales | 2,893 | 4.54% | $19,308 |
| Victoria | 2,502 | 4.72% | $17,341 |
| Queensland | 1,588 | 4.10% | $9,578 |
| Western Australia | 875 | 3.93% | $5,052 |
| South Australia | 617 | 4.02% | $3,643 |
| Other states and territories | 391 | 3.75% | $2,159 |
What we would do next
Ranked by the value at stake, not by effort
0-14 days · Measurement
Exclude brand terms
Add brand exclusions so PMax is measured on incremental demand rather than traffic brand search would have won anyway.
0-30 days · CAC
Turn on the new customer acquisition goal
Bid with a value premium on first-time buyers, then re-baseline CAC after three weeks.