Paid channel

Google Shopping

Feed quality and price competitiveness drive the whole channel Figures cover Group for 21 Sept 2026 to 18 Oct 2026, last-click unless a column says otherwise.

Business

Period

Revenue

$23,311

8.6%3.5% of online revenue

Media cost

$5,595

0.5%4.17x return on spend

Orders

177

8.6%$132 average order

New customers

108

61% of channel orders, $52 CAC

Revenue and cost

Daily trading, 21 Sept 2026 to 18 Oct 2026

Efficiency

Return on the cost the channel carries

Delivery health

The channel-native measures that explain the result

Measure	Now	Target	Read
Price index against market Above 100 means the Group is priced above the comparison set	97	Under 100	Watch
Disapproved products Revenue that cannot serve regardless of budget	2.1%	Under 2%	Watch
Feed attribute coverage GTIN, brand, size and roast completeness	97%	Over 95%	On track
Return on ad spend Platform reported, last click	4.17x	Over 3.5x	On track

Native metrics

Straight from the platform

Feed coverage

82%

Out of stock lines

Price competitiveness

75%

Avg CPC

$1.37

Share of paid revenue: 15.4% across 7 channels. Week on week revenue +13.4%.

Campaigns

Where the budget actually sits inside the channel

Campaign	Objective	Cost	Revenue	Return	Orders	Cost per order	CTR	CVR	WoW	Read
Shopping - core beans	Revenue	$2,948	$10,729	3.64x	84	$35	0.56%	5.34%	+8.7%	On track
Shopping - subscription starters	Acquisition	$1,271	$6,196	4.87x	43	$30	1.02%	4.75%	-9.0%	On track
Shopping - equipment	Revenue	$1,120	$4,265	3.81x	34	$33	0.98%	5.44%	+19.5%	On track
Shopping - clearance and seconds	Margin	$434	$1,689	3.89x	14	$31	1.51%	4.18%	-1.5%	On track

Product groups

Feed quality and price competitiveness decide this channel

Segment	Detail	Cost	Revenue	Share	Return	New customer share	Read
Espresso blends 1kg	Core	$2,504	$9,479	38.5%	3.78x	40%	On track
Single origin 250g	Core	$1,200	$4,939	20.0%	4.11x	40%	On track
Subscription starter packs	Acquisition	$1,052	$3,855	16.2%	3.66x	61%	On track
Grinders and equipment	Considered	$589	$2,631	11.5%	4.46x	57%	On track
Capsules and pods	Convenience	$547	$1,922	8.5%	3.52x	56%	On track
Gift boxes	Seasonal	$296	$1,301	5.4%	4.39x	65%	On track

Feed health

What is carrying the channel, and what is fatiguing

Asset	Format	Cost	Revenue	Return	CTR	Hook rate	Frequency	Days live	Read
Titles with roast and size	Feed rule	$2,580	$9,436	3.66x	1.34%	33%	1.5	70	Watch
GTIN coverage	Feed rule	$1,698	$6,902	4.06x	0.56%	23%	2.8	34	On track
Sale price annotations	Promotion	$1,025	$4,691	4.58x	1.08%	27%	1.8	72	Watch
Product review ratings	Rich data	$707	$2,942	4.16x	0.73%	34%	1.4	67	Watch

On-site funnel

What the channel sends, and where it leaks

Sessions3,947

Visits the channel sent in the period

Product views2,045 · 51.8%

Landing page relevance to the promise made in the ad

Add to cart554 · 27.1%

Range, price and availability doing their job

Checkout started315 · 56.9%

Shipping thresholds and payment options

Orders177 · 56.1%

Checkout completion, the cheapest revenue in the business

Devices

Device	Sessions	CVR	Revenue
Mobile	2,684	3.67%	$12,998
Desktop	947	6.94%	$8,672
Tablet	316	4.70%	$1,958

States

State	Sessions	CVR	Revenue
New South Wales	1,233	4.66%	$7,575
Victoria	1,090	4.84%	$6,952
Queensland	634	4.21%	$3,523
Western Australia	404	4.03%	$2,146
South Australia	296	4.12%	$1,608
Other states and territories	158	3.85%	$800

What we would do next

Ranked by the value at stake, not by effort

0-14 days · Revenue

Fix the disapproved and out of stock lines

Clear the feed errors on the core 1kg range before adding budget. Nothing else in the channel matters while inventory cannot serve.

0-30 days · Contribution

Split the core range into its own campaign

Core beans are subsidising equipment. Separate the budget so each product group is judged on its own contribution.