Owned channel
Email (Klaviyo)
Flows do most of the work; campaign cadence is the untapped part Figures cover Group for 25 Jul 2026 to 21 Aug 2026, last-click unless a column says otherwise.
$175,427
$3,158
994
90
Revenue and cost
Daily trading, 25 Jul 2026 to 21 Aug 2026
Efficiency
Return on the cost the channel carries
Delivery health
The channel-native measures that explain the result
| Measure | Now | Target | Read |
|---|---|---|---|
Open rate Post Apple privacy, read the trend rather than the level | 34.1% | Over 38% | Watch |
Click rate Offer and segment relevance | 2.36% | Over 3.0% | Off track |
Unsubscribe rate List health under the current send cadence | 0.32% | Under 0.30% | Watch |
Addressable list Consented contacts reachable without buying media | 23,546 | Growing | On track |
Native metrics
Straight from the platform
Revenue per recipient
$0.48
Open rate
41%
Click rate
2.2%
Flow share of revenue
69%
Campaigns
Where the budget actually sits inside the channel
| Campaign | Objective | Cost | Revenue | Return | Orders | Cost per order | CTR | CVR | WoW | Read |
|---|---|---|---|---|---|---|---|---|---|---|
Welcome and first purchase | Flow | $986 | $58,898 | 59.73x | 310 | $3 | 1.20% | 9.47% | -17.5% | On track |
Abandoned cart and browse | Flow | $733 | $41,164 | 56.16x | 245 | $3 | 1.09% | 14.96% | +8.0% | On track |
Replenishment reminder | Flow | $562 | $34,754 | 61.87x | 192 | $3 | 0.83% | 12.78% | -7.4% | On track |
Weekly campaign | Campaign | $556 | $26,745 | 48.12x | 152 | $4 | 1.66% | 13.99% | +12.6% | On track |
Win back 90 day | Flow | $248 | $11,629 | 46.91x | 66 | $4 | 1.67% | 10.73% | +14.2% | On track |
Flows and campaigns
Automated flows against broadcast sends, the split that shows the real base
| Segment | Detail | Cost | Revenue | Share | Return | New customer share | Read |
|---|---|---|---|---|---|---|---|
| Welcome series | Flow | $932 | $56,900 | 32.3% | 61.07x | 10% | On track |
| Abandoned checkout | Flow | $579 | $33,812 | 20.0% | 58.39x | 8% | On track |
| Replenishment | Flow | $415 | $29,393 | 16.1% | 70.83x | 11% | On track |
| Subscription lifecycle | Flow | $449 | $23,595 | 13.5% | 52.51x | 10% | On track |
| Weekly campaign | Campaign | $413 | $22,488 | 12.3% | 54.45x | 11% | On track |
| Win back | Flow | $192 | $10,060 | 5.8% | 52.50x | 9% | On track |
Send performance
What is carrying the channel, and what is fatiguing
| Asset | Format | Cost | Revenue | Return | CTR | Hook rate | Frequency | Days live | Read |
|---|---|---|---|---|---|---|---|---|---|
| Roast drop announcement | Campaign | $1,255 | $64,786 | 51.63x | 1.43% | 35% | 1.7 | 74 | Watch |
| Brew guide series | Flow | $933 | $42,315 | 45.36x | 1.88% | 18% | 2.4 | 28 | On track |
| Subscription upgrade prompt | Flow | $556 | $38,461 | 69.20x | 0.86% | 29% | 3.1 | 44 | Watch |
| Restock alert | Triggered | $456 | $21,724 | 47.66x | 1.49% | 15% | 1.8 | 74 | Watch |
On-site funnel
What the channel sends, and where it leaks
Visits the channel sent in the period
Landing page relevance to the promise made in the ad
Range, price and availability doing their job
Shipping thresholds and payment options
Checkout completion, the cheapest revenue in the business
Devices
| Device | Sessions | CVR | Revenue |
|---|---|---|---|
| Mobile | 5,808 | 9.55% | $97,818 |
| Desktop | 2,050 | 18.05% | $65,259 |
| Tablet | 683 | 12.23% | $14,736 |
States
| State | Sessions | CVR | Revenue |
|---|---|---|---|
| New South Wales | 2,988 | 12.11% | $63,826 |
| Victoria | 2,671 | 12.57% | $59,251 |
| Queensland | 1,392 | 10.94% | $26,867 |
| Western Australia | 915 | 10.48% | $16,922 |
| South Australia | 632 | 10.71% | $11,938 |
| Other states and territories | 316 | 10.01% | $5,574 |
What we would do next
Ranked by the value at stake, not by effort
0-30 days · Repeat rate
Extend replenishment timing by SKU
Trigger on the actual consumption window per bag size rather than a flat 21 days. This is the highest revenue per send in the account.
0-30 days · List health
Segment the weekly campaign
Split the broadcast by roast preference and purchase recency to protect deliverability as the list scales.