Owned channel

Email (Klaviyo)

Flows do most of the work; campaign cadence is the untapped part Figures cover Group for 21 Sept 2026 to 18 Oct 2026, last-click unless a column says otherwise.

Business

Period

Revenue

$85,252

4.3%12.8% of online revenue

Media cost

$1,364

3.2%62.50x return on spend

Orders

499

4.3%$171 average order

New customers

9% of channel orders, $30 CAC

Revenue and cost

Daily trading, 21 Sept 2026 to 18 Oct 2026

Efficiency

Return on the cost the channel carries

Delivery health

The channel-native measures that explain the result

Measure	Now	Target	Read
Open rate Post Apple privacy, read the trend rather than the level	34.1%	Over 38%	Watch
Click rate Offer and segment relevance	2.36%	Over 3.0%	Off track
Unsubscribe rate List health under the current send cadence	0.32%	Under 0.30%	Watch
Addressable list Consented contacts reachable without buying media	36,550	Growing	On track

Native metrics

Straight from the platform

Revenue per recipient

$0.28

Open rate

56%

Click rate

1.2%

Flow share of revenue

35%

Share of owned revenue: 22.9% across 3 channels. Week on week revenue +7.9%.

Campaigns

Where the budget actually sits inside the channel

Campaign	Objective	Cost	Revenue	Return	Orders	Cost per order	CTR	CVR	WoW	Read
Welcome and first purchase	Flow	$426	$28,623	67.20x	156	$3	1.20%	8.64%	-17.5%	On track
Abandoned cart and browse	Flow	$317	$20,004	63.18x	123	$3	1.09%	13.64%	+8.0%	On track
Replenishment reminder	Flow	$243	$16,889	69.61x	96	$3	0.83%	11.65%	-7.4%	On track
Weekly campaign	Campaign	$240	$12,997	54.13x	76	$3	1.66%	12.76%	+12.6%	On track
Win back 90 day	Flow	$107	$5,651	52.77x	33	$3	1.67%	9.79%	+14.2%	On track

Flows and campaigns

Automated flows against broadcast sends, the split that shows the real base

Segment	Detail	Cost	Revenue	Share	Return	New customer share	Read
Welcome series	Flow	$402	$27,652	32.3%	68.70x	10%	On track
Abandoned checkout	Flow	$250	$16,432	20.0%	65.68x	8%	On track
Replenishment	Flow	$179	$14,284	16.1%	79.68x	11%	On track
Subscription lifecycle	Flow	$194	$11,467	13.5%	59.08x	10%	On track
Weekly campaign	Campaign	$178	$10,929	12.3%	61.26x	11%	On track
Win back	Flow	$83	$4,889	5.8%	59.06x	9%	On track

Send performance

What is carrying the channel, and what is fatiguing

Asset	Format	Cost	Revenue	Return	CTR	Hook rate	Frequency	Days live	Read
Roast drop announcement	Campaign	$542	$31,484	58.09x	1.43%	35%	1.7	74	Watch
Brew guide series	Flow	$403	$20,564	51.03x	1.88%	18%	2.4	28	On track
Subscription upgrade prompt	Flow	$240	$18,691	77.86x	0.86%	29%	3.1	44	Watch
Restock alert	Triggered	$197	$10,557	53.62x	1.49%	15%	1.8	74	Watch

On-site funnel

What the channel sends, and where it leaks

Sessions4,701

Visits the channel sent in the period

Product views2,632 · 56.0%

Landing page relevance to the promise made in the ad

Add to cart686 · 26.1%

Range, price and availability doing their job

Checkout started437 · 63.7%

Shipping thresholds and payment options

Orders499 · 114.1%

Checkout completion, the cheapest revenue in the business

Devices

Device	Sessions	CVR	Revenue
Mobile	3,196	8.71%	$47,537
Desktop	1,128	16.46%	$31,714
Tablet	376	11.15%	$7,161

States

State	Sessions	CVR	Revenue
New South Wales	1,644	11.04%	$31,017
Victoria	1,470	11.47%	$28,794
Queensland	766	9.98%	$13,057
Western Australia	504	9.56%	$8,223
South Australia	348	9.77%	$5,801
Other states and territories	174	9.13%	$2,709

What we would do next

Ranked by the value at stake, not by effort

0-30 days · Repeat rate

Extend replenishment timing by SKU

Trigger on the actual consumption window per bag size rather than a flat 21 days. This is the highest revenue per send in the account.

0-30 days · List health

Segment the weekly campaign

Split the broadcast by roast preference and purchase recency to protect deliverability as the list scales.