Earned channel

Organic search

Under-built against category demand - see the search gap Figures cover Group for 21 Sept 2026 to 18 Oct 2026, last-click unless a column says otherwise.

Business

Period

Revenue

$66,603

5.5%10.0% of online revenue

Media cost

$2,131

5.0%31.25x return on spend

Orders

444

5.5%$150 average order

New customers

196

44% of channel orders, $11 CAC

Revenue and cost

Daily trading, 21 Sept 2026 to 18 Oct 2026

Efficiency

Return on the cost the channel carries

Delivery health

The channel-native measures that explain the result

Measure	Now	Target	Read
Non-brand share of clicks Demand captured beyond people already searching the brand	41%	Over 45%	Watch
Non-brand terms in the top 10 Ranking footprint on commercial terms	157	Growing	On track
AI answer visibility Share of monitored prompts citing a Group brand	60%	Over 65%	Watch
Largest contentful paint Field data on the highest traffic templates	2.8s	Under 2.5s	Watch

Native metrics

Straight from the platform

Ranking terms

1,713

Page one terms

Non-brand share

37%

Avg position

17.8

Share of earned revenue: 46.9% across 4 channels. Week on week revenue -12.7%.

Campaigns

Where the budget actually sits inside the channel

Campaign	Objective	Cost	Revenue	Return	Orders	Cost per order	CTR	CVR	WoW	Read
Category and collection pages	Commercial	$1,121	$33,270	29.68x	246	$5	1.56%	5.26%	+9.4%	On track
Buying guides	Consideration	$565	$17,093	30.26x	127	$4	0.51%	4.96%	+10.5%	On track
Brewing education hub	Discovery	$327	$10,737	32.82x	66	$5	1.46%	4.56%	-15.9%	On track
Wholesale landing pages	Lead	$263	$6,880	26.14x	44	$6	1.30%	3.53%	-21.4%	On track

Query clusters

Brand demand against the non-brand terms competitors currently own

Segment	Detail	Cost	Revenue	Share	Return	New customer share	Read
Brand terms	Already owned	$810	$27,957	42.0%	34.51x	42%	On track
Coffee beans (generic)	Competitor held	$398	$11,029	17.6%	27.69x	59%	On track
Coffee subscription	Competitor held	$323	$9,732	15.1%	30.13x	36%	On track
Wholesale supplier	Partly held	$194	$7,162	10.9%	36.95x	37%	On track
Brewing and education	Opportunity	$202	$5,884	8.4%	29.17x	55%	On track
Local and café terms	Opportunity	$123	$4,047	5.9%	32.84x	55%	On track

Top landing pages

What is carrying the channel, and what is fatiguing

Asset	Format	Cost	Revenue	Return	CTR	Hook rate	Frequency	Days live	Read
Espresso blends collection	Category	$854	$27,556	32.26x	1.31%	33%	1.2	63	Watch
Coffee subscription	Landing page	$605	$19,613	32.41x	0.57%	30%	1.3	63	Watch
Wholesale coffee supply	Landing page	$464	$12,238	26.37x	1.04%	20%	2.0	20	On track
How to choose a grinder	Guide	$239	$9,143	38.29x	1.80%	21%	2.2	24	On track

On-site funnel

What the channel sends, and where it leaks

Sessions9,239

Visits the channel sent in the period

Product views4,072 · 44.1%

Landing page relevance to the promise made in the ad

Add to cart1,161 · 28.5%

Range, price and availability doing their job

Checkout started684 · 58.9%

Shipping thresholds and payment options

Orders444 · 65.0%

Checkout completion, the cheapest revenue in the business

Devices

Device	Sessions	CVR	Revenue
Mobile	6,283	3.95%	$37,138
Desktop	2,217	7.46%	$24,776
Tablet	739	5.05%	$5,595

States

State	Sessions	CVR	Revenue
New South Wales	2,831	5.00%	$21,225
Victoria	2,584	5.20%	$20,117
Queensland	1,553	4.52%	$10,521
Western Australia	983	4.33%	$6,377
South Australia	596	4.43%	$3,954
Other states and territories	357	4.14%	$2,212

What we would do next

Ranked by the value at stake, not by effort

0-30 days · Revenue

Build pages against the not-ranking commercial terms

The highest volume transactional terms have no dedicated page. Category and subscription landing pages first, guides second.

0-30 days · AI visibility

Complete structured data coverage

Product, Organisation, Breadcrumb and LocalBusiness markup across all three brands so answer engines can resolve the entity.