Paid channel
Google Search
Brand terms carry the efficiency; non-brand is the growth lever Figures cover Group for 25 Jul 2026 to 21 Aug 2026, last-click unless a column says otherwise.
$129,768
$8,435
822
428
Revenue and cost
Daily trading, 25 Jul 2026 to 21 Aug 2026
Efficiency
Return on the cost the channel carries
Delivery health
The channel-native measures that explain the result
| Measure | Now | Target | Read |
|---|---|---|---|
Average CPC Blended across brand and non-brand | $0.88 | Under $1.60 | On track |
Search impression share Head room available before creative or bid changes | 44% | Over 70% | Off track |
Impression share lost to budget Demand the Group is currently declining to buy | 9% | Under 8% | Watch |
Brand share of channel revenue Brand terms flatter the channel, non-brand is the growth | 56% | Under 40% | Off track |
Native metrics
Straight from the platform
Impression share
53%
Lost to budget
12%
Avg CPC
$0.80
Brand share of spend
31%
Campaigns
Where the budget actually sits inside the channel
| Campaign | Objective | Cost | Revenue | Return | Orders | Cost per order | CTR | CVR | WoW | Read |
|---|---|---|---|---|---|---|---|---|---|---|
Brand - exact | Defence | $4,073 | $56,346 | 13.83x | 380 | $11 | 0.79% | 7.46% | +16.1% | On track |
Non-brand - coffee beans | Acquisition | $1,809 | $29,245 | 16.17x | 170 | $11 | 0.80% | 4.92% | -16.8% | On track |
Non-brand - subscription | Acquisition | $1,234 | $24,831 | 20.12x | 150 | $8 | 1.24% | 7.09% | -18.8% | On track |
Competitor terms | Conquest | $729 | $11,901 | 16.32x | 69 | $11 | 0.70% | 8.05% | +5.6% | On track |
Wholesale and office coffee | Lead | $684 | $9,871 | 14.44x | 64 | $11 | 1.60% | 6.11% | +10.8% | On track |
Query clusters
Brand defence against the non-brand demand that actually grows the base
| Segment | Detail | Cost | Revenue | Share | Return | New customer share | Read |
|---|---|---|---|---|---|---|---|
| Brand terms | Defensive, high intent | $3,172 | $46,692 | 37.2% | 14.72x | 43% | On track |
| Coffee beans (generic) | Non-brand commercial | $1,647 | $27,770 | 20.4% | 16.87x | 64% | On track |
| Coffee subscription | Non-brand commercial | $1,621 | $20,350 | 16.4% | 12.56x | 37% | On track |
| Single origin and specialty | Non-brand considered | $1,100 | $13,346 | 11.2% | 12.13x | 66% | On track |
| Wholesale and office | B2B enquiry | $559 | $10,087 | 8.2% | 18.05x | 46% | On track |
| Equipment and grinders | Non-brand commercial | $579 | $9,197 | 6.7% | 15.88x | 60% | On track |
Ad assets
What is carrying the channel, and what is fatiguing
| Asset | Format | Cost | Revenue | Return | CTR | Hook rate | Frequency | Days live | Read |
|---|---|---|---|---|---|---|---|---|---|
| Free delivery over $50 | RSA headline | $3,645 | $43,181 | 11.85x | 1.82% | 32% | 1.0 | 56 | On track |
| Roasted to order | RSA headline | $2,253 | $35,336 | 15.69x | 0.88% | 16% | 2.0 | 16 | On track |
| Subscription - skip anytime | RSA headline | $1,610 | $26,873 | 16.69x | 1.68% | 38% | 2.0 | 16 | On track |
| Sitelinks - range, subscription, wholesale | Extension | $1,490 | $17,703 | 11.88x | 1.78% | 27% | 0.7 | 49 | On track |
On-site funnel
What the channel sends, and where it leaks
Visits the channel sent in the period
Landing page relevance to the promise made in the ad
Range, price and availability doing their job
Shipping thresholds and payment options
Checkout completion, the cheapest revenue in the business
Devices
| Device | Sessions | CVR | Revenue |
|---|---|---|---|
| Mobile | 8,087 | 5.67% | $72,359 |
| Desktop | 2,854 | 10.72% | $48,274 |
| Tablet | 951 | 7.26% | $10,901 |
States
| State | Sessions | CVR | Revenue |
|---|---|---|---|
| New South Wales | 4,156 | 7.19% | $47,159 |
| Victoria | 3,267 | 7.47% | $38,497 |
| Queensland | 2,113 | 6.50% | $21,671 |
| Western Australia | 1,232 | 6.22% | $12,095 |
| South Australia | 814 | 6.36% | $8,168 |
| Other states and territories | 509 | 5.95% | $4,775 |
What we would do next
Ranked by the value at stake, not by effort
0-14 days · Revenue
Buy the impression share lost to budget
Non-brand commercial clusters are budget capped while still returning above target. Lift the daily cap and re-check at two weeks.
0-30 days · Measurement
Separate brand reporting
Report brand and non-brand as two channels so blended efficiency is not flattered by demand the Group already owns.
30-90 days · CAC
Close the organic gap on paid winners
The highest converting non-brand clusters have no ranking page. Brief category and buying guide pages against them.