The Origin Point Coffee Group

Paid channel

Google Search

Brand terms carry the efficiency; non-brand is the growth lever Figures cover Group for 21 Sept 2026 to 18 Oct 2026, last-click unless a column says otherwise.

Revenue

$46,622

5.2%7.0% of online revenue
Media cost

$8,858

3.3%5.26x return on spend
Orders

305

5.2%$153 average order
New customers

159

52% of channel orders, $56 CAC

Revenue and cost

Daily trading, 21 Sept 2026 to 18 Oct 2026

Efficiency

Return on the cost the channel carries

Delivery health

The channel-native measures that explain the result

MeasureNowTargetRead
Average CPC
Blended across brand and non-brand
$0.88Under $1.60On track
Search impression share
Head room available before creative or bid changes
44%Over 70%Off track
Impression share lost to budget
Demand the Group is currently declining to buy
9%Under 8%Watch
Brand share of channel revenue
Brand terms flatter the channel, non-brand is the growth
56%Under 40%Off track

Native metrics

Straight from the platform

Impression share

53%

Lost to budget

12%

Avg CPC

$0.80

Brand share of spend

31%

Share of paid revenue: 30.8% across 7 channels. Week on week revenue +1.5%.

Campaigns

Where the budget actually sits inside the channel

CampaignObjectiveCostRevenueReturnOrdersCost per orderCTRCVRWoWRead
Brand - exact
Defence$4,277$20,2434.73x141$300.79%6.80%+16.1%On track
Non-brand - coffee beans
Acquisition$1,899$10,5075.53x63$300.80%4.48%-16.8%On track
Non-brand - subscription
Acquisition$1,296$8,9216.88x56$231.24%6.47%-18.8%On track
Competitor terms
Conquest$766$4,2765.58x26$300.70%7.34%+5.6%On track
Wholesale and office coffee
Lead$718$3,5474.94x24$301.60%5.57%+10.8%On track

Query clusters

Brand defence against the non-brand demand that actually grows the base

SegmentDetailCostRevenueShareReturnNew customer shareRead
Brand termsDefensive, high intent$3,331$16,77537.2%5.04x43%On track
Coffee beans (generic)Non-brand commercial$1,729$9,97720.4%5.77x64%On track
Coffee subscriptionNon-brand commercial$1,702$7,31116.4%4.30x37%On track
Single origin and specialtyNon-brand considered$1,156$4,79511.2%4.15x66%On track
Wholesale and officeB2B enquiry$587$3,6248.2%6.18x46%On track
Equipment and grindersNon-brand commercial$608$3,3046.7%5.43x60%On track

Ad assets

What is carrying the channel, and what is fatiguing

AssetFormatCostRevenueReturnCTRHook rateFrequencyDays liveRead
Free delivery over $50RSA headline$3,827$15,5144.05x1.82%32%1.056On track
Roasted to orderRSA headline$2,366$12,6955.37x0.88%16%2.016On track
Subscription - skip anytimeRSA headline$1,691$9,6555.71x1.68%38%2.016On track
Sitelinks - range, subscription, wholesaleExtension$1,565$6,3604.06x1.78%27%0.749On track

On-site funnel

What the channel sends, and where it leaks

Sessions4,839

Visits the channel sent in the period

Product views2,155 · 44.5%

Landing page relevance to the promise made in the ad

Add to cart698 · 32.4%

Range, price and availability doing their job

Checkout started408 · 58.5%

Shipping thresholds and payment options

Orders305 · 74.8%

Checkout completion, the cheapest revenue in the business

Devices

DeviceSessionsCVRRevenue
Mobile3,2905.17%$25,997
Desktop1,1619.77%$17,343
Tablet3876.62%$3,916

States

StateSessionsCVRRevenue
New South Wales1,6916.56%$16,943
Victoria1,3296.81%$13,831
Queensland8605.93%$7,786
Western Australia5015.67%$4,345
South Australia3315.80%$2,934
Other states and territories2075.42%$1,716

What we would do next

Ranked by the value at stake, not by effort

0-14 days · Revenue

Buy the impression share lost to budget

Non-brand commercial clusters are budget capped while still returning above target. Lift the daily cap and re-check at two weeks.

0-30 days · Measurement

Separate brand reporting

Report brand and non-brand as two channels so blended efficiency is not flattered by demand the Group already owns.

30-90 days · CAC

Close the organic gap on paid winners

The highest converting non-brand clusters have no ranking page. Brief category and buying guide pages against them.