Owned channel

Subscription (recurring)

Already-acquired revenue; cost is service and retention only Figures cover Group for 21 Sept 2026 to 18 Oct 2026, last-click unless a column says otherwise.

Business

Period

Revenue

$286,394

8.6%43.0% of online revenue

Media cost

$1,432

2.5%200.00x return on spend

Orders

2,655

8.6%$108 average order

New customers

3% of channel orders, $18 CAC

Revenue and cost

Daily trading, 21 Sept 2026 to 18 Oct 2026

Efficiency

Return on the cost the channel carries

Delivery health

The channel-native measures that explain the result

Measure	Now	Target	Read
Revenue share Contribution to online revenue in the period	43.0%	Growing	On track
Return on cost Revenue over the cost the channel carries	200.00x	Over 3.5x	On track
New customer share How much of the channel is acquisition	3%	Over 50%	Off track
Conversion rate Sessions to orders for traffic this channel sends	16.00%	Over 2.0%	On track

Native metrics

Straight from the platform

Active subscriptions

5,711

Monthly churn

1.8%

Avg cycles retained

54.1

Skip rate

12%

Share of owned revenue: 76.8% across 3 channels. Week on week revenue -13.6%.

Campaigns

Where the budget actually sits inside the channel

Campaign	Objective	Cost	Revenue	Return	Orders	Cost per order	CTR	CVR	WoW	Read
Always on	Revenue	$711	$127,995	180.12x	1,089	$1	0.95%	19.72%	+11.5%	On track
Seasonal push	Revenue	$450	$72,460	161.12x	731	$1	1.43%	13.68%	+18.6%	On track
New range launch	Awareness	$251	$48,255	192.05x	436	$1	1.29%	16.26%	+2.1%	On track
Win back	Retention	$142	$32,628	230.10x	343	$0	1.24%	11.86%	-11.4%	On track

Where the revenue sits

The split that decides where the next dollar goes

Segment	Detail	Cost	Revenue	Share	Return	New customer share	Read
Coffee beans	Core range	$563	$114,538	42.4%	203.53x	8%	On track
Subscription	Recurring	$483	$90,221	30.5%	186.97x	8%	On track
Equipment	Considered purchase	$229	$45,476	16.9%	198.54x	8%	On track
Gifting	Seasonal	$166	$27,229	10.2%	163.58x	8%	On track

Assets in market

What is carrying the channel, and what is fatiguing

Asset	Format	Cost	Revenue	Return	CTR	Hook rate	Frequency	Days live	Read
Origin story	Video	$600	$144,313	240.36x	0.82%	15%	1.6	68	Watch
Roast range	Static	$482	$93,341	193.57x	1.41%	38%	1.4	65	Watch
Subscription offer	Static	$368	$57,285	155.71x	1.54%	27%	3.0	39	Watch

On-site funnel

What the channel sends, and where it leaks

Sessions16,591

Visits the channel sent in the period

Product views9,912 · 59.7%

Landing page relevance to the promise made in the ad

Add to cart2,864 · 28.9%

Range, price and availability doing their job

Checkout started1,647 · 57.5%

Shipping thresholds and payment options

Orders2,655 · 161.2%

Checkout completion, the cheapest revenue in the business

Devices

Device	Sessions	CVR	Revenue
Mobile	11,282	13.12%	$159,693
Desktop	3,982	24.80%	$106,538
Tablet	1,327	16.80%	$24,057

States

State	Sessions	CVR	Revenue
New South Wales	5,822	16.64%	$104,509
Victoria	4,625	17.28%	$86,222
Queensland	2,899	15.04%	$47,032
Western Australia	1,787	14.40%	$27,769
South Australia	1,156	14.72%	$18,359
Other states and territories	710	13.76%	$10,540

What we would do next

Ranked by the value at stake, not by effort

Ongoing · Contribution

Hold the current position

Subscription (recurring) is returning 200.0x on the cost it carries. Keep the budget flat and re-read after the next incrementality test.